Google today announced changes in the way Accelerated Mobile Pages (AMP) works in platforms such as Google Search.
According to an announcement on its blog post, the new changes will enable linked pages to appear under publishers’ URLs instead of the google.com/amp URL space while “maintaining the performance & privacy benefits of AMP Cache serving.”
As recommended by the W3C TAG, we intend to implement a new version of AMP Cache serving based on the emerging Web Packaging standard. Based on this web standard AMP navigations from Google Search can take advantage of privacy-preserving preloading and the performance of Google’s servers, while URLs remain as the publisher intended and the primary security context of the web, the origin, remains intact. We have built a prototype based on the Chrome Browser and an experimental version of Google Search to make sure it actually does deliver on both the desired UX and performance in real use cases. This step gives us confidence that we have a promising solution to this hard problem and that it will soon become the way that users will encounter AMP content on the web.
The next steps are moving towards fully implementing the new web standard in web browsers and in the Google AMP Cache. Our goal is that Web Packaging becomes available in as many browsers as possible (after all Web Packaging has exciting use cases beyond just AMP such as offline pages, ES6 module loading, and resource bundling). In particular, we intend to extend existing work on WebKit to include the implementation of Web Packaging and the Google Chrome team’s implementation is getting started.