Google’s ‘AMP stories’ experiment is Snapchat-like – News

Alphabet Inc.’s Google has announced that publishers can now create visual-oriented stories in a mobile-friendly format similar to the style popularized by Snapchat & Instagram.

Google said in a blog post that the AMP story format was a recently launched addition to the AMP Project that provided Content publishers with a mobile-focused format for delivering news & information as visually rich, tap-through stories.

Today AMP stories are available for everyone to try on their websites. As part of the AMP Project, the AMP story format is free and open for anyone to use. To get started, check out the tutorial and documentation. We are looking forward to feedback from content creators and technical contributors alike.

Also, starting today, you can see AMP stories on Google Search. To try it out, search for publisher names (like the ones mentioned above) within using your mobile browser. At a later point, Google plans to bring AMP stories to more products across Google, and expand the ways they appear in Google Search.