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Tustin, California, April 22, 2015 (GLOBE NEWSWIRE): Freeze Tag (OTC:FRZT), a leading creator of mobile social games, announced today that it has signed an agreement with Nudge, a software solution to enhance in-game marketing and live operations optimization. The company also announced Open Beta for its new game, Black Forest™: Hidden Object Mystery, is now live.
“As we prepare Black Forest: Hidden Object Mystery for launch, we have evaluated marketing software solutions to help us turn players into payers,” said Craig Holland, CEO of Freeze Tag. “The Nudge platform provides very powerful and easy to use tools for us to segment players based on behavior and place customized offers during game play to reward loyal fans and attempt to increase revenue. The software also provides the ability to A/B test offers to determine which is most effective.”
“We’re excited to expand into the casual game space with Freeze Tag,” said Dano Lee of Nudge. “Our real-time targeting and multi-channel messaging provide personalized offers to players at the point in time when they are most likely to make a purchase. Our solution can greatly increase ARPDAU (Average Revenue Per Daily Active User) and ARPPU (Average Revenue Per Paying User).”
Freeze Tag added that the beta test for their new free-to-play hidden object game called Black Forest™: Hidden Object Mystery is now live. All iPad owners (with iOS 8) who want to play Black Forest and provide feedback, please register at http://frzt.us/betatestsignup.
Nudge Now Inc. (“Nudge”) is a provider of LIVE OPS solutions for mobile games and commerce, which combines analytics, targeting, engagement plus marketing automation tools in a package that is ease-to-use and provides a seamless workflow. With real-time targeting, multi-channel messaging (in-app messages, push notification, email, message box), and personalized offers with multivariate testing, Nudge has helped notable customers like Nexon, Neowiz and Gamevil to achieve better retention and monetization. The company was founded in 2012 and is based in San Francisco.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games that are fun and engaging for all ages. Based on a free-to-play business model that has propelled games like Candy Crush Saga to worldwide success, we employ state-of-the-art data analytics and proprietary technology to dynamically optimize the gaming experience for revenue generation. Players can download and enjoy our games for free, or they can purchase virtual items and additional features within the game to increase the fun factor. Our games encourage players to compete and engage with their friends on major social networks such as Facebook and Twitter. Founded by gaming industry veterans, Freeze Tag has launched several successful mobile games including the number one hit series Victorian Mysteries® and Unsolved Mystery Club®, as well as digital entertainment like Etch A Sketch®. Freeze Tag games have been downloaded millions of times on the Apple, Amazon and Google app stores.