Internet related News · 2016-06-30

Facebook News Feed: Even more priority for friends & family – News

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Social network Facebook has made a feed ranking change wherein friends & family members will get priority over publishers.

The announcement, made on its official blog, said Facebook News Feed shall display posts from friends higher up in the feed than posts from Pages like news outfits. Some time ago, the social network had made an update that tried to ensure that stories posted directly by friends including photos, videos, status updates or links, would be thrown higher up in News Feed. Yet, FB said, some users continued to be worried “about missing important updates from the friends they cared about.” For people with many connections this was particularly important, as there were a lot of stories for them to see each day. That’s the reason for this latest update, said the post.

The post further said:

Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.

We are always working to improve News Feed so people see the most relevant stories to them, and will continue to make ranking updates….

 

 

 

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