Facebook likes may dip temporarily following change in counting policy

facebooklowcountIn the coming days, if your Facebook Business Page shows your ‘likes’ count down, don’t be surprised. The social network has announced it was making changes to the way ‘likes’ were counted.

In a post on its official blog, FB said to make audience data even more meaningful for businesses, it was updating the way Page ‘likes’ were counted by removing memorialized & voluntarily deactivated accounts from Pages’ ‘like’ counts. This change would ensure that data on Facebook was consistent & up-to-date.

There were 2 primary benefits to removing voluntarily deactivated & memorialized Facebook accounts from Pages’ ‘like’ counts, said the post:

Business results: Removing inactive Facebook accounts from Page audience data gaves businesses up-to-date insights on the people who actively followed their Page, & made it easier for businesses to find people like their followers through tools ‘like’ audiences.
Consistency: FB already filtered out ‘likes’ & comments generated by deactivated or memorialized accounts from individual Page posts, so this update kept data consistent.

Here’s what users can expect in the coming days: Page admins should expect to see a small dip in their number of Page ‘likes’ as a result of this update. This will be only because they repesented those who were already inactive on Facebook.

Going forward, said FB, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.

Image Credit: Facebook
Graphics: Pablo



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