This development is being hailed as a major retail development of 2018. Media outlet Mashable has collaborated with eBay to offer easy-click, shoppable editorial across the UK & US.
This new, immersive mobile shopping experience will capitalise on Mashable’s role as the go-to source for all things new & next, says this report in Internet Retail EXPO. Combining Mashable’s expert recommendations with the consumer discovery power of eBay, the partnership allows Mashable’s audience to use eBay to shop, browse & purchase products matching those featured on Mashable – all without ever leaving the Mashable Site.
The companies have focused on a mobile-first experience that is as friction-free as possible.
