Google Analytics is the cornerstone of data analytics while running a Website. However, the tool itself is complex & conversion tracking can encounter numerous roadblocks. Worse still, many a time, web masters often find confusing & contradictory data within Google Analytics that pose more questions than answers.
This is where ‘PAVEAI’ comes to the rescue. Using its artificial intelligence, PAVEAI helps users understand what’s working & what’s not. PAVEAI is compatible with Websites that support Google Analytics such as WordPress, Shopify, & WooCommerce. Its plug & play setup helps users get a detailed & curated report in less than a minute. PAVEAI is unique as this data presented would have otherwise taken hours to compile by humans.
Physically uploading marketing related data can be a behemoth task. The sheer volume along with heterogeneous data can make human compilation & analysis prone to error. PAVEAI which is compatible with Adwords, Facebook Ads, & Twitter Ads can easily integrate all the data from these platforms. This data can then be synthesized to give new insights which would give clarity on what steps to take next. It can see which areas of an advertisement campaign are faltering & will suggest remedial action as well. For example, If PAVEAI notices that your twitter campaign isn’t getting enough engagement, it could make a suggestion to you to shift your resources to your Facebook campaign which is likely to generate more conversions.
PAVEAI doesn’t have a 1 size fits all approach, rather you can set up your own goals & get customized reports. For instance, in the beginning, engagement is key & PAVEAI will focus on insights & remedial action that can increase engagement levels. Once the goals have been set to focus on conversions, PAVEAI will accordingly change its analysis of data for new insights that would focus on the conversion funnel. Too much information can increase the workload & cause stagnation for any individual. By focussing on the goal at hand, PAVEAI ensures that the user stays grounded & cancels out all insignificant details.
PAVEAI leverages Machine Intelligence to decipher more than sixteen million combinations to recognize the most vital insights across one’s multiple marketing channels. This gives the user an insight on the best course of action to take in a relatively short period of time. This has the bonus of letting the user take prompt action that would enhance the return on investment as well.
PAVEAI is a resourceful tool for digital marketers who wish for simplified, well formatted & easy to read insights. They are ideal for small businesses that would like to save up on time when it comes to data analysis. PAVEAI harnesses the true potential of Artificial Intelligence to reduce the workload & increase productivity. This is because hours of analysis of data can be completed within a short period of time with PAVEAI. The need for hiring additional staff also becomes irrelevant & the business is likely to save money. It also minimizes any chance of human error in interpreting data.
– This is a startup profile based on publicly available material & not a review –
Image Credit: PAVEAI
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