If you have a product or brand then no doubt you’re already doing your best to hawk it Online & you could use all the help you can get to do it. This service can help by letting you track what you’re sharing with your audience, staying on top of your market & by leveraging your aggregated feeds that you can use in public displays, ‘live’ events, blogs & announcements.
‘Waaffle’ helps you create & run custom social campaigns by letting you add combinations of @accounts & #hashtags to create collaborations, contests, destination galleries, showcases, etc. A handy JASON API option is provided that gives the developer or agency complete creative control over styling & publishing a campaign. This allows you to centralize social media efforts for your products giving you a convenient platform from which you can get engage users, measure performance & engagement & get a complete overview of activity.
The platform lets you follow social activity nearly in real time by presenting you with graphs of Content popularity peaks & troughs over days, so you’ll be able to see when the audience is responding by monitoring engagement patterns around milestones. Another thing Waaffle can do to track engagement is by providing you with valuable insights that will help you decide on social strategy based on how your best advocates & influencers are reacting.
Its features to help you run social media competitions let you manage them across multiple platforms by collecting user-created text & photos with options for easy re-sharing via a customizable Waaffle board or in your app or Website. In fact it’s straightforward to take control & integrate a published campaign by using the JSON API to embed the Waaffle service into your app, branded environment or IoT device.
Waaffle was developed by the West Australia-based startup Humaan digital agency, founded by Jay & Karen Hollywood.
- This post is merely a startup profile based on publicly available information & not a review. -
Image Credit: Waaffle
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