This tool is a plugin for Websites, focused on startups & businesses that rely on e-commerce for revenue. It allows you to reach potential customers & subscribers with push notifications, re-engaging even after visitors have left your Site.
Pushowl’s automation features allows you to send notifications for shopping carts that have been abandoned on your Site, performs back in stock updates, product recommendations. It integrates easily with major e-commerce providers like: Shopify, Magento, PrestaShop, WooCommerce & BigCommerce.
You integrate Pushowl into your Site with “beautiful, user-friendly widgets,” which keeps your graphic design intact. The widgets offer subscriptions for your updates after after politely asking & assuring that the visitors say yes.
The tool is data driven & offers advanced reporting & analytics options to help you fine tune the “right message for the right audience at the right time.” You get feedback about your subscribers’ preferences, including what devices they use & the times of day they’re most likely to engage with your site.
Another way Pushowl offers to stay on-message is by letting you discover industry trends & best practices. You can do things like A/B testing of messages to try to figure out which keywords are working. Detailed interactive reports are available showing click maps, click-through rates, unsubscribes & direct/indirect revenue generation.
According to the Pushowl site, web push notifications are more efficient at conversion than traditional e-mails. They have a 10x greater chance of being seen & get 5x more conversions.
Other features of Pushowl are:
- The notifications are customizable, so brand logos & colors can be added
- Accurate segmentation can help you target audiences, based on activity & location
- The notifications can include emojis, to give them a fun, personal touch
- Multiple platforms are supported, including various browsers & devices
- There’s no need to release a mobile app to reach audiences on smartphones
- Other notification features: Frequency capping, auto-expiration, RSS to notification, Social media to notification, trigger-based notifications, notification scheduling
Pushowl is based in Bangalore, India & is currently in beta. Special pre-launch pricing is available on their Site; the ‘Basic’ package is free & includes 1,000 total impressions, 100 scheduled impressions & 10 automated impressions. It also includes unlimited subscribers, automated notifications, schedule notifications & all the tool’s features.
– This is a startup profile based on publicly available material & not a review –
Image Credit: pushowl
Don’t leave without reading this…
… we seek a favor. Online advertising revenues are falling, especially for media Sites. Also, as you may have realized, unlike many media & publishing organizations, we haven’t put up a paywall – we firmly believe that information, including our content must be accessible by all across the globe. But content takes a time & money to produce. If you’ve read the above piece & liked it, we urge you to contribute in our support.
•Share This•
