e-Why, What & How

Your guide to Web & mobile tools, products, apps & services, & how to use ’em.

How to re-engage your email subscribers

For a while, many marketers feared that email marketing was dying a slow death — the way of direct post mail, which has declined since the invention of email. Social media has changed the way we use email, too. But email marketing is still incredibly useful & helps you reach email subscribers who want to purchase products or services from your organization.


Why WhatsApp’s end-to-end encryption is a big deal

WhatsApp, one of the most popular alternatives to text-messaging in the world, recently announced that they would be enabling end-to-end encryption in their service (this follows their previous announcement that they’d be partnering with Open Whisper Systems to improve the security of the app). The timing of this announcement is especially notable, as the battle between Apple and the FBI over passwords and encryption is still ongoing. But what does this mean for you? Here’s what you need to know about WhatsApp encryption.