If you are launching a new app you really need to think hard about the steps you need to take to make a successful rollout, like when should you start working on your press kit, how can you best track acquisition channels, how to get featured on new product review sites… Now you can get a free customized checklist from app discovery experts at ‘branch’, that is chockfull of best practices that have been battle tested in real world launch scenarios.
Since its inception 2 years ago in Menlo Park, California, USA, branch has made a name for itself with its deep linking tech for mobile app developers, which helps devs gain & retain users. The branch team realized that most people lacked the ability of surfacing Content. So these chaps made it their main mission to help solve mobile discovery by using deep links to connect users to relevant app Content.
Currently, branch claims to have reached over 1 billion users in more than 5,000 apps. It has done this mainly by using its deep linking product to route users to the right page after installing the app or by using Deepviews to allow app developers to route users to the right page before they install. This allows users to dynamically preview their native app. Deepviews also includes a call-to-action (CTA) that routes users to the App Store (both Apple & Google/Android), giving them a personalized post-install experience.
The App Launch Checklist organizes & gathers together in 1 page all the actionable items that need to be taken into consideration when planning an app. It’s broken down by functional area/chronological order, so it’s easy to reference – Tech Prep, Marketing Prep, Pre-Launch, Brownie Points, Launch Day & Post Launch.
Within each area you’ll see the actual checklist & its associated items, including a concise description for each 1 & links to relevant articles, to blog posts or to installation pages when relevant. So for example, for the Marketing Prep section, the checklist includes:
- Research and Test Competing Apps
- Lay the Groundwork for Getting Featured on the App/Play Store
- Implement Search Engine Optimization for Apps
- Create & Maintain Social Media Accounts for Your App (Facebook/Twitter)
- Build a List of Influencers & Bloggers with Your Target Audience
- Assemble a Press Kit
You can get access to the checklist for free here, & if you want to explore Branch’s paid products: Deep Link Email, Journeys, or Data Integrations, you can consult the pricing page here.
- This post is merely a startup profile based on publicly available information & not a review. -
Image Credit: branch
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