The service offered by this startup called’ B12′ uses machine intelligence-based AI to cut the cost & time needed to design & update Websites by enabling design teams to work faster, smarter & better. The AI serves to automate repetitive & tedious tasks & lets skilled experts focus in both the client & B12 teams focus attention where it matters most.
B12 is actually powered by people & aided by AI, & claims to be dedicated to design, build, host, maintain & update ‘unique, intelligent Websites for small to mid-sized businesses’. Their product page goes on to say that their approach consists of the following:
- Algorithms are used to build frameworks letting designers do the creative work
- A machine-driven project manager is used (Orchestra) to coordinate expert teams
- The best experts for your project are identified & teams are built on demand
- They allow for integration with 3rd party tools, like e-commerce & blogging platforms
- Their quality system alerts experts when quality issues are encountered & guarantees Web design best practices
- Use of analytics to identify actionable recommendations for experts to tackle (including monthly site evaluations)
The service offered by B12 parts from the premise that you want to get your Site up & going fast, so you or your in-house designer simply tell the B12 design team what you need. You then receive design options for you to review within 24 hours, then iterate with the B12 design team & go live. Your assigned team is available via text, email, chat or phone calls for unlimited changes. They will recommend site optimizations & guide you in interpreting the easy-to-understand monthly analytic reports.
B12 is an up & coming startup, based in New York City, USA but what clearly differentiates it from more traditional development companies & design studios is its application of machine intelligence & automation to help build better, faster & smarter design teams. A lot of cost & time is saved & passed on to customers by their use of algorithmic design, which kickstarts the building of customized starting points for projects, & their application of Orchestra, an automated project management platform & as well of automated QA & deadline management tools.
- This post is merely a startup profile based on publicly available information & not a review. –
Image Credit: B12
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