Ok, so a little bird told us that Amazon was experimenting with video ads in search. So our editorial sleuths did some digging & found that Amazon itself had announced this on its official blog.
Currently in beta & visible to a chosen few, this mode offers advertisers a Content-rich medium in which to “make a direct connection with Amazon customers through videos in mobile search results.” This video in search are shown in the search results for select keywords that are relevant to your product, said Amazon. Customers can click through to the detail page for the product being advertised or to your Store or other landing page on Amazon. Video in search is currently in beta,& is only available on iOS.
Campaign Types For Video Ads In Search
Video in search ads support 2 types of campaigns as described below.
Product Detail Page Campaign
These campaigns drive traffic to your product’s detail page on Amazon. The video in search ad unit will inherit the primary product image & headline text from the detail page. You must provide the Amazon Standard Identification Number (ASIN) found in your detail page URL.
