digital marketing · 2018-07-26

Alexa to get more business savy – News

Amazon & digital knowledge platform ‘yext’ have entered into a partnership wherein data by the latter in the form of addresses & phone numbers of over a million business locations will be added to its Alexa digital-assistant platform. Which means Alexa customers can access the information via voice command.

Yext Inc., supplies business data used in Alphabet Inc.’s Google search engine, Apple Inc.’s Siri digital assistant & Facebook Inc.’s social-media platform.

The announcement of this unique pairing was announced late Wednesday. Some experts see this as yet another push by Amazon into Google’s search turf. Yext manages 30 million facts regarding 1.2 million businesses & locations. The data from yext provides more material directly from businesses such as McDonald’s, T-Mobile, to name a few. Incidentally, Yext data is also used on Yelp, which focuses more on reviews from customers than information supplied directly from the businesses.

Image Credit: yext

 

Click here to opt-out of Google Analytics