Getting followers & likes on an Instagram account is no small affair. It requires hard work & dedication to build a good subscriber base. However, there are certain hacks that can let one increase the engagement & overall audience in a short period of time. This is through launching Instagram contests which involve giveaways of products that define the brand & are of great value to the audience.
This can often be an arduous task as running an Instagram contest is akin to a full-fledged marketing campaign. Tagwin helps streamline the campaign efforts by providing tools for automatically capturing relevant data. Spreadsheets will become irrelevant as the data is presented in an organized & relevant manner through the tool itself.
As it becomes difficult to gauge the extent of success of an advertisement campaign, it becomes imperative that adequate data is captured & analyzed. This provides metrics, & can be used as a yardstick to measure how successful the campaign is. Tagwin provides this by calculating the number of followers gained. It does this by comparing the number of followers that one has at a designated time with the current number of followers. An added feature is that one can compare the number of followers from a timeline that precedes the contest launch.
Tagwin provides useful assistance in tracking entrants for any Instagram contest. The moderate feature allows 1 to make sure that only those who satisfy the conditions laid can win the contest. This can be a task like “require follow” or “require comment”. Any entrant who hasn’t performed the mandatory task is grayed out & cannot be chosen as the winner either by random lot or through a judgment. However, this isn’t a permanent disqualification. The moment the mandatory task is complete, the entrant’s name will no longer be grayed out & becomes eligible within 10 minutes.
There are some limitations to tagwin but that is more because of some of the restrictions that are imposed by the Instagram platform itself. Firstly, tagwin cannot be used to collect email addresses. This is because Instagram does not allow 3rd party apps to do this. Secondly, tagwin is not compatible with the newly introduced Instagram stories. Once again, this is because the Instagram has restrictions on 3rd party app usage.
Tagwin supports images, videos & boomerang type Instagram contests. It is the ideal tool for an Instagram marketer who is looking to increase engagement & followers through contests on a consistent basis. Giveaways would have to be at least more than once a month which means that the number one criteria for the utility of tagwin are a fully stocked giveaway inventory. Once this is met, tagwin goes a long way in scaling down the amount of effort required for a contest. The high level of automation allows a user to run even multiple Instagram contests with relative ease. While Instagram has imposed some limitations that have stifled the tool’s full potential, the overall features make it an ideal for an Instagram marketer.
– This is a startup profile based on publicly available material & not a review –
Image Credit: tagwin
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