Marketing these days means much more than a swift sales patter or graphs explaining how your product is the best on the block. It must include social analytics, social media listening & competitive analysis. This environment demands a more integrated fulsome approach towards marketing, to succeed.
There ares many social media software companies to choose from, & 1 such company with clients like Stanford University, McKinsey & Company, Nike & Microsoft, is New York-based ‘Klear’. It bills itself as a social media intelligence platform that lets you be a smart marketer. The software helps you to identify Influencers who are powerful in your sector, and directly tap them. Klear claims to be “the most sophisticated influencer search engine out there”. So, basically the software helps you to build lists of influential bloggers and influencers in your sector, before the release of your product.
You get on to understand these active influencers & build relationships with them so you are privy to top Content analysis, influence metrics, close network & audience demographics. Just like in any campaign, measuring ROI is a significant next-step. Klear does that by giving you complete insight into your campaign’s performance & the impact on your brand. Doesn’t KPI info make your heart beat faster?
Once you are able to monitor your campaign’s performance, you have a better understanding of who are the most read bloggers & influencers on the block, so that you make strategic decisions around your performance metrics. This lets you focus on the right demographic to accelerate your community growth. Data is big at Klear. The folks at Klear analyze the countless interactions in the social media world so they can extract the gold – insights into trends, behaviour & usage stats.
Developed by 3 Avigdor brothers, Guy, Eytan & Noam, Klear helps you to access valuable insights from within your Twitter feed. You can even track your competitors in the industry, & build smarter strategies.
– This post is merely a startup profile based on publicly available information & not a review. -
Image Credit: Klear
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