Snapchat has launched ‘Custom Lenses’, with AR effects that people can add to their Snaps at a special event. What’s special about the Create-Your-Own-Lens maker is that you can create it from a Web browser. For now available in the US on the Web & iOS app’s settings menu, & is expected to roll out globally soon.
Users can choose from 150 templates that add animal ears, sparkles or the Snapchat dancing hot dog to their face. Then they can add a custom caption like “Happy Birthday,” using Snapchat’s new fonts. They can then select the geofence where the lens will be available on a map from 20,000 to 5 million square feet,& pay up.