Daily Archives: 2016-02-04

70% of global population will be using mobiles in next 5 years

Mobile data traffic was likely to increase eight-fold in the next five years, said a survey by IT major Cisco. Smartphones alone would account for 81% of global mobile traffic by 2020.

Reports: Computerworld, FierceWireless, MediaPost Communications

Instagram ads get longer

Image sharing app Instagram’s just allowed the increase in length of its 30 sec ads to 60 secs. The company said the reason was to better appeal to advertisers to give them the flexibility of creating content to market their products. The move comes just in time for Super Bowl 50 in the US.

Reports: TechCrunch, BuzzFeed News, WebProNews