Google has said it would be debuting its Accelerated Mobile Pages project early next year. AMP, launched for tech preview this October, is aimed at hosting & delivering fast-loading Content from well-known publishers on to mobile devices.
There are 6.8 billion people on the planet, 5.1 billion of whom own a cell phone (source). And today, an ever-growing percentage of these devices are smartphones. According to a recent Pew Research Center Study, the number of users accessing the Internet on their smartphones has more than doubled in the past 5 years, as has the number of users downloading & using mobile apps. Of those who use the Internet or email on their phones, more than a third go Online primarily through their handheld devices. Indeed, mobile computing is becoming increasingly ubiquitous… & it’s awesome.
Italy is the exception, with the lowest smart device penetration of any country in Western Europe at 66%.