Internet Basics-What is SEO Writing?

What is meant by SEO Writing?

Even if you have been a moderate web surfer, you may have come across the acronym, SEO. So what exactly do these 3 letters stand for?

SEO stands for 'Search Engine Optimization.' This process is all about tweaking the Content/writing/articles on a website in such a manner that certain keywords/phrases get "picked up" by Search Engine crawlers, thus throwing up the website's URL on the front pages of the Search Results. Obviously, the more a website is "found" by Search Engines, that many more people will read it, thus driving more traffic to it & consequently more sales, if it is a commerce site. After all, websites are meant to be "discovered", to be read, no point in a site which surfers don't know of.

SEO writing is basically how you write your content to enhance your website's rankings. There are 2 ways to SEO writing: Either you do it or hire a professional. A qualified SEO writer can, by understanding the needs of a website, the profile and the people most likely to read it, optimize an existing web page content by writing certain words in the article. These are called keyword phrases, surely to be picked up by Search Engines.

For example, let's say your site deals with antique furniture. You thus want your site to pop up in Search Results whenever some one keys in the words or phrases - antique furniture. Thus, the articles on your site should be peppered with words that are related to the key words that an average surfer is most likely to key in in the search task bar, so that he/she is directed to your site. For the past several years, fraudulent websites with an eye on rankings, used to use SEO oriented keywords in the articles, which otherwise had no substance. The site would soon be No:1 but its content was of zero value. Of course, being No: 1 helped in either getting revenue from advertising or venture funds. But Search Engines are now much more clever, more sophisticated to detect such sites. Some are even banned by Search Engines from their Results page.