Virool is a self-serve advertisement platform that distributes a video ad across its range of Facebook & other Social Apps & Mobile Games. It claims to help videos get noticed.
Like I said before, this Startup has 2 categories - advertisers & publishers. For those wanting help to get their video ads go viral, you can open an account (for Free) with Virool as an advertiser. Then, for a budget as low as US $10, you can submit your video ad or its YouTube link, along with other details like budget, maximum price per view, demographics, & so on. Your ad is then published immediately. For now, Virool does not support any other type of Online advertising except the 'Cost per View' format. Advertisers pay for targeted unique views with a minimum of 13 seconds engagement. The Startup is geared to delivering between 500,000 & 100,000 unique views daily. You can even target your ad to specific countries.
For Online publishers, Virool also offers a way of monetizing their ad inventory. After you have registered as a publisher, you have the option of either embedding the 'Auto run' category of ads, where top paying video ads are displayed for your Website visitors one after the other, or select video ads. Payout for publishers is through PayPal with a minimum limit of US $10.
Check the video below to understand how Virool works.
So, how is Virool different from ads on YouTube?
According to a post on the Virool Blog, Search Engine Google Inc has introduced advertising on YouTube videos but in the form of a pre-roll, i.e. before a particular video starts playing. Because of this, it said, many viewers skipped the ads after it had played for barely 5 seconds. But since Virool does not force Website traffic to view ads, the engagements between advertisers & potential users is much more though Virool advertising platform, it claimed.
There are many more features to Virool, a Startup that went Online earlier this year. The company is based in San Francisco, California, USA.
Keywords: Internet Startups. Startups, Web Startups, Online Advertising, Web Advertising, video ads
Internet Startups Virool 27-08-2012
