Fliptop claims to provides Social Intelligence, a service that to some could still be an alien concept. So allow me to explain.
Essentially, this Startup uses all open source Data (which means available in the digital world) to connect emails & social identities i.e. Facebook, Twitter or Google+ accounts.
Fliptop has a product called the PeopleGraph. It claims to automatically keep a brand's contact
data "socially fresh," enabling them to personalize marketing, provide
better support and generate more sales. What it does is to keep companies updated on a customer's digital footprint by creating a unified digital personaliy of that particular customer. So, instead of brands just dealing with an impersonal email address, a customer comes digitally alive for them since all his/her details likeTwitter handle, photo & location are now available at one spot rather than in compartments or silos.
Fliptop claims to gather such Social info from the Open Source Data on the Net & is very strong on privacy issues, not sharing such info with any one else.
Of course, there's a fee that the San Francisco, USA-based Fliptop charges for this. But it also allows potential clients to undertake a Free trial before they buy the service.